In this Episode:
Of Simplification And Entry Barriers—How To Make WordPress More Accessible
As mentioned before, the number of people flooding the web continues to grow rapidly. They want a web presence but lack the knowledge, resources, and often the patience to get there.
Because, let’s be honest, the entry barrier can be quite staggering. There are quite a few hoops to jump through before we can proudly present our websites to potential customers: Figuring out hoster and server requirements, setting up WordPress, choosing the right theme, getting a designer to put it all together, and combing through all those plugins to find the right ones that work well together — to mention a few examples.
At the same time, we live in a world where simplified solutions are readily available everywhere, and results are expected instantly. So how do we meet those expectations? How do we lower the entry barrier and provide quick and easy ways to set up websites, especially for non-professionals? And how do web hosting companies ensure that people don’t simply go for a Facebook page instead — whose set-up is mind-blowingly quick and easy?
By removing as many steps as possible, says Andrey—every step in set-up matters, however small, on the hoster and WordPress side. Luckily, we’re already taking big steps in the right direction. Listen in!