Have you ever thought about why many of the most profitable organizations in the world, apart from having luxurious premises, have the most significant domain name presence on the Internet?
Website hosting platforms and domain names are essential for any business and serve as the foundation of their operations. As a result, regardless of its size, every company needs the most powerful online presence possible. Your company’s major business location represents by its Domain name. People use your website to look for items and solutions they are interested in.
In this article, we will discuss why a domain name is important for your business and what features you should consider before registering your domain name.
What is a Domain Name?
First, let’s understand what is the Domain name is before jumping into the features of the registration which you should consider.
It is the domain of your website that visitors input into their browser’s URL bar to see it. Your website’s domain name is the name of the company that owns and operates your website.
Factors Which You Should Consider Before Registering Domain Name
#1. The name should be shorter
It is advisable to have domain names that are brief. Professionals suggest that the ideal domain name should be 63 characters which excludes the extensions such as .com, .org, .net, and many more. In addition, shorter names lessen the likelihood of making mistakes while typing, remembering, or referring to oneself.
Make use of short, readily accessible names. Keep the number of characters as little as feasible. Ideally, your domain name should include no more than three words.
It goes without saying that a great domain name has more than just a few letters in it. Therefore, you must weigh the length of the name against other considerations to develop the optimal choice.
#2. Easy-to-remember domain names are essential.
As a general rule, it is best to avoid using too generic names. With regards to branding, you’ll want to separate yourself from the competition. What do you think about Google’s name?
Consider the five-character domain name 4-cars.com, which is still accessible at the time of this blog’s publication. Even though the name is short, it’s difficult to recall or type correctly. What happened to the hyphen in this sentence? The name of this company alone may be enough to jog your memory of what it performs.
The name DigitalMarketingGuru.com is a good example. In addition to being lengthier, it’s now available. It’s a toss-up between these two. Which name would a prospective consumer be able to identify easily? Which of these two names is the easiest to remember and use in a group setting?
#3. It should be simple to spell.
An unforgettable domain name is the one that people recognize and remember to use again and again. As a result, it is your goal to make it as simple as possible for people to find your website.
Do not use odd or non-standard spellings of terms in your writing. For example, avoid spellings like “Ballz” instead of “balls,” which substitute a “z” for an “s.” It may be difficult for someone to accurately recall or write your company name if you use these sloppy spellings.
#4. Avoid Using Hyphens and Numbers in your writing.
Professionals do not recommend including digits and hyphens. In addition to being difficult to brand and being seen as generic, characters other than letters might be confusing.
#5. It would be best if you Used the Correct Extension
Therefore, for the vast majority of businesses,.com is the best option. However, the best strategy is to acquire names with additional top suffixes and have them redirect to your main domain name (such as www,.net,.org, and so on).
These extensions will perform perfectly if you adhere to excellent SEO techniques and invest in high-quality, relevant content for your website.
It would be best to choose your nation’s country code top-level domain (ccTLD). For example, .co.uk is the most popular ccTLD in the United Kingdom. Choose the.ca ccTLD for Canada. Use the .mx extension if you’re aiming to sell in Mexico. Search engine geotargeting may benefit from using a ccTLD for your major market.
#6. It would be best if you got a domain name that matches the brand of your business
The goal of naming your website is to make it easy for users to remember and refer to your site to others. In the long run, a strong name of your website helps you create your brand identity, establish authority, and eventually market your company. If your domain isn’t supporting your brand and marketing plan, ask a series of questions, like:
- It’s important to consider whether or not your name of the website conveys a sense of who you are or what you do.
- Is your name consistent with your brand’s message?
- Does your name stick in the minds of others easily?
- Is your name of the website distinctive from those of your rivals?
#7. Don’t go overboard on SEO if you’re picking a domain name.
Including keywords in your domain name, such as “bestequipmentforkitchen.com,” is used to help you rank higher in search engine results.
On the other hand, Google has lately started to discount or disregard ranks for domain names that include a large number of keywords. As a result, search engines may now see keyword-rich domain names adversely and may be de-emphasized in search results.
#8. Do a thorough trademark and copyright check
Despite the fact that you’ve discovered a short, memorable, on-brand domain name that is accessible and within your pricing range, your search is not yet complete. Before settling on a name, find out whether it is covered by a trademark or other intellectual property rights. You may swiftly rule a name out of contention with a simple check.
A good domain name might be challenging to obtain, but these suggestions can assist you in finding a memorable, on-brand domain name with which you can build a long-term relationship.
Understand how to register a new one with our Domain Name Registration service after you’ve selected the right name for you! What are you waiting for? Purchase your domain name at the cheapest price in India at eWebGuru.
Ashok Arora is CEO and Founder of eWebGuru a leading web hosting company of India. He is a tech enthusiast with more than 25 years of experience in Internet and Technology.
Ashok is Master in Electronics from a leading Indian university.
Ashok loves to write on cloud, servers, datacenter, virtualisation technology.